10 Pricing Strategies That Can Make Your Store Stand Out In 2021

Pricing strategies are difficult, complicated, and there are no shortcuts. When you don’t know where to start, this truth makes “winging it” an option.

But that’s the wrong strategy. While insight is important and being able to get your hands dirty will teach you much more armchair analysis. It might be useful to revisit price results that have survived the test of time.

A good pricing plan will assist you in determining the price point. This is where you can maximize earnings on product or service sales. When determining the rates of your services, you must take into account a variety of aspects. These are some of them:

  • Costs of production and distribution

  • Competitors’ services

  • Techniques for positioning and

  • The customer base that the company is aiming for

In this article, let’s take a look at 10 pricing strategies to get some ideas and inspiration for how to establish your rates.

What Are Pricing Strategies?

A pricing strategy is a process for determining a product’s or service’s best price. Pricing strategies are created with the goal of increasing both sales and profitability.

There are various pricing strategies, each with its own set of benefits and drawbacks. Here are the 10 different sorts of pricing strategies:

Competitive pricing

Competitive pricing is often is focused on a product’s or service’s current market rate. This is also one of the most common pricing strategies that businesses are using.

You could study the rates provided by your nearest competitors and rate your offers accordingly if you used this pricing strategy. You might offer your products at the same level as your competitors, or somewhat higher or cheaper.

This pricing approach works best in a crowded market. Because customers may prefer one similar deal above others due to a tiny price difference. But be very careful not to get caught up in a ‘downward spiral.’ This occurs when businesses compete on price in order to attract more customers. As a result, they unintentionally drive down earnings for everyone.

Project-based pricing

One of the common pricing strategies is employed by service-based firms and is project-based pricing. Rather than charging by the hour, the company will set a fixed charge for the project ahead. It ensures that clients are aware of the project’s entire cost prior to when the work begins.

You might want to use this pricing strategy in tandem with another. You might, for instance, integrate project-based and cost-plus pricing. You’d calculate your COGS, include a markup, and bill per project in this case.

Cost-plus pricing

One of the easiest ways to price your products and services is to use cost-plus pricing strategies.

The following is how it works:

You’d start by calculating the total cost of selling your product or service. This comprises costs such as product procurement, packing, shipping, marketing, and any other costs. In which associated with producing and selling the product or service.

To generate a profit, you should apply a fixed percentage once you’ve computed the COGS.

Value-based pricing strategies

Value-based pricing strategies are simple in theory but difficult to implement in reality.

Simply set your prices according to what your consumers are willing to spend. To do so, though, you must have a deep understanding of your target market. As well as your competitors’ prices.

This pricing strategy can be effective for services with a high level of value relative to the cost of goods sold.

For instance, a creative writer may spend 2 weeks writing a business page for a client. Yet, the business page may generate hundreds of thousands of dollars for the client. It would indeed be fair for the writer to demand thousands of dollars. This of course, if they could demonstrate this worth ahead.

High-low pricing

A penetration approach is the polar opposite of high-low pricing strategies. Businesses offer things for a high price at first. And then they would drop the price as the item lacks market demand, usefulness, or originality. Rather than starting with a cheap price and gradually increasing it.

You can see the high-low pricing approach in action whenever you enter a store with a discounted price area.

Premium pricing strategies

The term “premium pricing approach” means precisely what it says. The goal is to improve the perceived value by charging a premium price.

Premium pricing strategies are most commonly used by luxury firms in the fashion and hospitality industries. Rolex, for example, has a premium price strategy.

Freemium pricing

Freemium pricing strategy occurs when a basic version of a company’s main product is provided for free. This is in order to entice consumers to utilize the product or service. The corporation will next attempt to upgrade them to a more valuable paid premium version.

This pricing strategy is most commonly utilized by software-as-a-service (SaaS) companies. These companies provide free, limited-feature plans to allow customers to enjoy the program before subscribing.

Bundle pricing strategies

A bundle pricing model is used when two or more products are offered for a single price. Fast-food restaurants like McDonald’s use a basic bundle pricing tactic when they offer meal deals.

By cross-selling and upselling related products, this method can help you boost your average order value (AOV).

Dynamic pricing

Dynamic pricing is a type of pricing that changes in response to market demand.

This pricing strategy is commonly used by hotels, events, and airlines. This is why the cost of a flight varies based on the date. This type of dynamic pricing isn’t the easiest technique to implement. Because it necessitates the use of complex algorithms.

Small businesses, on the other hand, could use dynamic pricing in a more straightforward manner. This can be done by selling more in-season items or during special occasions. For instance, a week prior to Valentine’s Day, a flower shop would charge a higher price for flowers.

Psychological pricing

If you’ve ever entered a bargain store, you’ve had experience dealing with psychological pricing.

The goal of this pricing approach is to enhance sales by utilizing human psychology concepts. Alluring pricing – where a price finishes in 9, 99, or 95 to make things look lower than it is. This is a prevalent strategy. This works because the number seems lower when viewed from left to right.

Price anchoring is yet another psychological pricing strategy. It works by setting a high rate and then lowering it to make the cost appear to be a good offer. “$200 NOW $150,” for example.


To improve sales and profit, pricing strategies are being used to establish the best price for a product or service.

Choosing a price plan can be difficult at the start. As a result, begin by computing your COGS. Then, if you’re having trouble deciding which price model to use, think about which pricing strategies are most common for your product, service, or sector.

Additionally, keep in mind that you can use a combination of tactics to produce the ideal pricing for your offers. You might want to integrate cost-plus pricing with psychological pricing, for one. Maybe you’d like to combine project-based pricing and bundle pricing.

At the end of the day, the strongest pricing strategies are still educated guesses. As a result, ensure to experiment with various rates. So you can see what is best suited for your product or service.

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