- September 2, 2021
- Posted by: A4P
- Category: eCommerce
In this article, we will discuss conversion-increasing UX.
With proper conversion-increasing UX optimization, you can improve the number of loyal and returning clients. Because you can strengthen your clients’ experience and increase conversions if you know their challenges and demands.
In fact, 97 out of 100 potential clients leave your website without purchasing something, and there are a variety of reasons why this occurs. However, the most common cause is a bad customer experience (UX) when utilizing the website.
What Is eCommerce UX?
Critically, user experience refers to the specific set of emotions that customers get when they connect with your business, such as convenience, comfort, and fulfillment. An “excellent” user experience is one where a consumer can fulfill their needs – implicitly or explicitly – in the most simple and entertaining way possible.
Meanwhile, conversion-increasing UX optimization is not like user experience optimization. Metrics like happiness, usability, and “willingness to suggest to others” are key to UX improvement.
Other types of optimization are focused solely on increasing specific metrics including conversions. This includes average order value and customer lifetime value.
So how do you be certain you’re optimizing for either of these two? You have to remember that by incorporating user experience (UX) data into your optimization strategies, customer satisfaction, as well as conversions and purchase value, must be measured.
What does user experience (UX) have to do with conversions?
There are a plethora of ways that your site could be lacking from a UX viewpoint, resulting in lower conversions and/or inquiries, ranging from bad product photos to extensive signup processes.
Why Is Ecommerce UX Important?
Thus, by creating pleasant customer experiences, you will increase brand loyalty and earn additional referrals. Moreover, people will shop with you for longer periods of time.
Important Ecommerce User Experience Metrics
Here are the top 3 metrics to keep an eye on:
How satisfied are customers with their buying experience? This information is typically gathered after purchasing using surveys in which customers are asked to score their experience on a scale of “Very Satisfied” to “Very Dissatisfied.”
Willingness to suggest
How frequently do customers share your special promotions and discounts when asked? A prominent variation of this metric is NPS (Net Promoter Score).
Completion of tasks
How many consumers accomplish the tasks they came to your site to perform?
Conversion-Increasing UX: 4 Tips for Your eCommerce Business
Consider the following scenario: You would like to buy a gift for a buddy. Unless you go directly to Amazon (which 44 percent of people do), you’ll most likely run a Google search and choose from the many pages that show up.
Let’s imagine they’re all selling similar things at a decent price. So, how do you choose which website to purchase from?
Obviously, by reviewing their value propositions.
A value proposition is a few lines of content that explain why target buyers should purchase your products rather than your rivals’ and how it will profit them. It should be the first thing people see when they arrive at your page.
According to statistics, you have only 5 to 30 seconds to capture the interest of a new visitor. As per a Harvard Business Review blog, an attention-getting value proposition must include one of the following four elements:
Indicate that you provide a must-have item for your customers.
Offer the best quality-to-price ratio possible.
Declare that your items are the greatest in their respective categories.
Identify yourself as a seller of high-end luxury goods.
2. Collect Direct Customer Feedback | Conversion-increasing UX
That appears to be basic enough. However, creating engaging forms is a difficult task. In reality, determining the best survey technique can be difficult. Thus, here are some tips to remember:
Keep forms to a minimum
To minimize drop-off, keep forms to roughly five questions or less.
Customers are so much more willing to complete forms in exchange for an incentive. Provide a discount voucher or a freebie as an incentive.
Send forms as soon as transactions are completed
The end of the buyer journey is usually the greatest moment to gather feedback. Make sure to ask this one, the most important piece of feedback.
3. Present your items in a proper manner | Conversion-increasing UX
Most online retailers appear to be oblivious to the importance of product presentation. You heard it first here: a single photo with a product description is insufficient.
People who visit a real store are certainly able to obtain a far better idea of a products ’ quality by getting up and personal with it. As per a Forrester/UPS survey, 55.1 percent of customers said this is a major reason they choose physical stores to online ones.
Additional data and visuals can help you overcome this obstacle. Here are some more guides on how to accomplish this:
Constantly utilize high-quality product photos on your online shop, it comes as no surprise. Understand that a high-quality photo is not just one with a high resolution. Your photos should showcase your products in a visually appealing and enticing manner.
Almost all sorts of online stores can benefit from product videos. According to Animato, 96 percent of consumers find videos effective in making buying decisions. And 73 percent are more inclined to purchase an item after watching a video describing its benefits.
Together with a beautiful visual representation of the item, you’ll need a terrific copy to do it with. A potential consumer can speak with a salesperson in a physical store to understand more about a product. It is your material that bears this obligation in an online setting.
4. Have one robust shopping cart | Conversion-increasing UX
When researching and purchasing things, people frequently use various devices. By keeping cart info throughout devices, persistent cookies can make the process more smooth.
Try the following to improve the effectiveness of the persistent cart:
People commonly set their browsers to remove cookies when they close them. Make your customers know that you’re saving their shopping carts with persistent cookies. You might also save the cart details on your server. However, for a small start-up to mid-sized eCommerce business, this may not be a viable solution.
You can also modify your persistent cookies’ expiry date to at least 7 days. Many websites save user carts for roughly a month. Keeping data for a longer period of time enhances the likelihood of a sale.
Moreover, if customers don’t return within a week, send them automated email reminders with URLs to their carts. Customers are often preoccupied and forget that they purchased a thing and where they purchased it. After receiving the reminder email, many of them are likely to return and complete their orders.
The success of your business is determined by your customers. Conversion-increasing UX is easier to increase outperform your competitors. This is by creating eCommerce stores that meet customers’ standards.
An easy, flexible, user-friendly eCommerce site with the 4 tips we have discussed gives your customers exactly what they want. As a result, it can significantly enhance sales for your eCommerce business.