How Do I Use Instagram To Promote My Business And Boost Sales?

“How do I use Instagram to promote my business and boost sales?” Let’s discuss it in this article.

Instagram, a Facebook subsidiary, is the world’s most popular photo and video-sharing app. According to Instagram data, it is the most popular social media network for brands and business owners to market their services and products.

In fact, every year, IG goes to great lengths to satisfy these businesses by offering a diverse variety of special features. With this, businesses should, of course, learn everything they can about how the network works. For the most part, social media networks have become an integral part of our daily lives.

Have a look at the list of Instagram stats below. We’ve assembled these to help you completely comprehend the platform’s goals, how it operates, and how it has evolved in just a few years.

Moreover, marketers interested in maximizing Instagram’s potential will find the following figures and information quite useful.

The Most Important Instagram Statistics and Facts

  • Instagram has a monthly active user base of over a billion people.

  • Every second, 995 photographs are uploaded to Instagram.

  • In the United States, there are currently approximately 140 million Instagram users.

  • 80% of Instagram accounts are used for personal purposes.

  • Instagram is used by more women than men.

  • The majority of Instagram users are between the ages of 25 and 34. (33.1 percent)

  • 60% of Instagram users use the network to look for new products.

  • In 2021, 61 percent of firms intend to boost their Instagram advertising budget.

  • Every day, more than 500 million people utilize the Stories feature.

SOURCE: Sprout Social

Instagram for Business

The visual nature of Instagram distinguishes it from other social networking networks. Instagram is the ideal medium to promote content if you have a business that benefits from the appearance of your product. As well as if you offer a service with a visible outcome.

Video, images, and illustrations are all excellent content options for this social media site. However, your marketing plan will greatly affect what type of content to share and how frequently. Thus, developing a strategy before jumping into a new social media platform is important. Regardless of how well it goes for everyone else’s business, it will help you stay focused on your objectives. Most importantly, it will keep you from becoming overwhelmed.

Make an Instagram business plan:

  • Set your Instagram objectives.

  • Determine who you want to reach on Instagram.

  • Perform competitor analysis.

  • Set up an editorial schedule.

  • Create your brand on Instagram and make it consistent.

  • Increase the number of Instagram followers you have.

Optimizing Instagram Business Profile

You can choose between a regular profile and an Instagram Business profile on Instagram.

The latter is what you desire.

Why? Because it includes plenty of additional features and capabilities that can help you expand your business. Instagram Ads, Instagram Shopping, and Instagram Insights are among them.

You’ll be able to customize your profile by adding Action Buttons. As a result, people can contact you, explore your shop, or make an appointment directly from your profile.

Additionally, Instagram business profiles have a page dedicated to displaying their company hours and location. As a result, you won’t have to fill up precious space in your bio. That isn’t all, though.

You can also include a contact button that allows customers to reach you for customer service via Instagram direct message, SMS, or email.

Furthermore, paid advertising opportunities are available to Instagram Business profiles. In short, Instagram Business profiles offer far more functionality, adaptability, and benefits than regular profiles.

Why Should a Business Use Instagram?

Instagram has proven to be an effective marketing platform for businesses trying to grow the brand awareness of their products since its launch. While there are advertising and sponsorship options on Instagram, starting up is free. And businesses can build a large following without spending a penny.

Indeed, there is no way a business can’t be on Instagram! Instagram functions as a gateway to your brand’s success by allowing you to connect a whole new world of consumers. Here are some reasons why your company should be on Instagram:

  • Customers have more trust in Instagram than they do in other social media platforms.

  • It’s a virtual word-of-mouth platform.

  • Selling Products or Services Becomes Easier

  • Increase Engagement

  • Draw Traffic to your Website

There’s a lot more that can go on the list. But bottom line is, more people are paying attention to Instagram than ever before. And by not using this tremendous social media platform, you are losing millions of prospective clients.

Ways to Promote a Business in Instagram

Upload Images and Videos

Share your greatest work moments. Whether it’s showcasing new flavors of the week or producing a step-by-step cake recipe. Which people can discover on your profile at any time. Alternatively, demonstrate how your products or services work.

This is an effective way to promote your business on Instagram.

Focus on your brand

Your followers will have more confidence in you if you develop a professional-looking and maintained Instagram feed that is consistent with your brand voice and design guidelines.

Your followers can tell when you consider the material you provide and how it looks and feels fits your website and other social media platforms. They like your brand’s consistency and the idea that they can recognize it through your content.

Color Palette

You must check if your brand can rationally stay to one color palette (rather than switching). You must first capture your potential new audience’s attention before they will click “Follow.” Even though your images are stunning when seen individually, when viewed in a group, they can become a cluttered mess.

That is why picking the correct color palette for a promotion is crucial. It also makes a great impact in promoting your business on Instagram.


Instagram is, after all, all about photos and videos! The quality of the visual information offered is a major differentiator that aids in the acquiring of followers. But, even the most stunning image isn’t enough without a compelling story to accompany it. The Instagram caption provides context to the picture by telling the audience the story behind the image.


Brands of all sizes should establish a hashtag to encourage followers to share and promote their content. It also doesn’t have to be rocket science to do so.

Beyond your personal hashtags, you should strive to promote your Instagram account with more broad, industry-specific hashtags. Adding extra tags to your postings effectively makes them searchable by tag-followers, hence increasing your reach.

This is an important part when using Instagram to promote your business.

Instagram Advertising

If you have a paid social budget, you should seriously consider advertising Instagram ads. Why?

Paid social advertisements reach over 1.2 billion individuals, or 20% of the world’s population over the age of 13, according to 27% of users.

How much do Instagram ads cost?

There is no typical or benchmark price for Instagram advertising because they are very dependent on a range of factors. The following are some cost considerations:

  • You’ve decided who you want to reach out to.

  • The competitiveness of your industry

  • Season of the year (costs often go up during holiday shopping periods in Q4 such as Black Friday)

  • Positioning (costs can differ between ads shown on Facebook vs Instagram)

In Ads Manager, create a draft campaign and look for the Audience Definition and Estimated Daily Results modules. This will inform you whether your budget options will be able to obtain your target audiences within the budgeted timeframe.

Types of Instagram ads

On Instagram, there are a variety of advertising forms available, including:
  • Image ads

  • Stories ads

  • Video ads

  • Carousel ads

  • Collection ads

  • Explore ads

  • IGTV ads

  • Shopping ads

  • Reels ads

You can select the ideal ad type for your specific business aim. Each ad style has its own set of choices for calls to action.

Key Takeaway!

You now have the foundation to figure out how to use Instagram for business. Allow yourself the time you need to transform your account into a revenue-generating machine.

  1. Begin by putting your username, profile photo, Instagram bio, and link with tracking parameters into your account.

  2. Create a content strategy to guide your Instagram calendar, publication schedule, hashtags, and targeting.

  3. Keep in mind to follow and interact with other accounts, especially at first.

  4. Build an organic following before experimenting with Instagram ads to reach your target demographic.

  5. Remember to keep track of your progress over time. To make sure you’re getting the most out of your efforts, you’ll need to optimize them.

There’s our guide on how to use Instagram to promote your business.

Feel free to share your thoughts, questions, or experiences with using Instagram for your dropshipping business in the comments section below!

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