How To Use Google Ads Keyword Research For Ecommerce Stores

There have been numerous articles published about keyword research, but the majority of them are centered on keyword research for SEO. The problem is that keyword research for Google Ads is different from keyword research for SEO. Although there are some shared concepts, the way you select and prioritize keywords is different.

In general, keyword research is the cornerstone of every SEO plan, particularly onsite SEO. When done correctly, it directs you to the type of material you should be optimizing for.

An excellent keyword combined with a poorly executed approach, on the other hand, will not help you earn sales in your eCommerce store.

Thus, in this article, we will discuss everything you need to know on how to use Google ads keyword research for your eCommerce store.

So, why are Google Ads so important for your eCommerce store?

Because companies can reach the appropriate potential buyers at the perfect time. This is done by combining a number of Google Ads campaign varieties with other digital marketing methods. You’re simply making a loss if you don’t have the correct Google Ads campaigns in place.

Consider that Google controls 90% of the global search engine industry and conducts 5.6 billion searches each day. Thus, not including Google Ads in your strategy could mean disaster for your eCommerce business and overall PPC campaign strategy.

What are Google Ads and how do they work?

Simply said, Google Ads enables you to reach out to your target buyer for your eCommerce store. This is while they are actively searching for precisely what you have to offer.

Your advertisements can be placed on top, bottom, or side of search pages, in YouTube videos, or on other niche-relevant material on websites. This can be done by bidding on keywords (search terms), depending upon the type of campaign you choose.

What Are the Best Google Ad Types for E-commerce?

Below are the top Google Ads types that every eCommerce store should be experimenting with as part of their marketing plan.

Google AdWords

Text ad search campaigns appear at the top, bottom, or side of Google Search Network results. These ads include a headline, display URL, and description based on the search terms a customer enters.

Dynamic Search Ads

If you have a larger inventory, DSAs can help you improve results by automatically optimizing elements. Google actively produces these search advertising based on online content to perfectly match the searcher. It allows you to build a text ad for those who are looking for the things you’re selling effortlessly.

 
These text ad campaigns are not suitable to dive into from day one of advertising your eCommerce site. As potent as they might be for generating better traffic. A rookie PPC ad marketer should start with text ads and shopping campaigns.

Finally, observe until they have a continuous flow of visitors before moving on to display ads.

Google Remarketing Ads

Another must-have eCommerce PPC ad campaign option for online retailers is remarketing. Customer list remarketing, dynamic remarketing, and video remarketing are just a few of the remarketing ad kinds you can try.

These campaigns have a lot of advantages. The benefits include the possibility to reach a larger number of potential customers with more targeted messaging for a lower cost.

The establishment of your remarketing lists is the key to making Google remarketing advertising. It’s worth noting, though, that you’ll need at least 1,000 active cookies to use RLSAs (Remarketing Lists for Search Ads).

Google Shopping Ads

 
The next must-have item is Google Shopping ads. Shopping advertisements are dynamically built using product data from your Merchant Center. These include pricing, SKUs, and photos. This is to match potential customers looking for certain products. When it comes to building retail ad campaigns, the way you arrange them is vital.

How to find the right keywords?

Become your customers

Take out a paper and pen, or the nearby keyboard, and put yourself in your customer’s shoes. What might your customer search in Google search to look for websites like yours? What exactly are they looking for? And what really do they require?

Consider all of the reasons clients would need to discover you while exploring for possible keywords. Analyze the above questions for every page, as well as the attributes that customers could be looking for, such as brands, colors, and quantity.

Create a focus group

Turning to your friends and family is a smart idea to get into a different outlook than your own. You can ask them questions about their Google habits, thereby turning them into a free focus group. Inquire about how they would look for your products and services.

Start your research

After you’ve come up with a list of keywords, organize them into categories in a spreadsheet. For instance, if you own an online clothes store, you might divide keywords into categories like T-shirts, jeans, dresses, shoes, and so on.

Now that you have your keyword spreadsheet sorted, head over to Google AdWords to see what our greatest search engine will have to say regarding your list:

  • Enter each keyword from your first category.

  • Set your settings from “wide match” to “precise match” once you’ve entered all of your keywords.

  • Export your results as a .csv file, and then repeat the process with the remaining categories.

Determine the most relevant keywords

Scan over your spreadsheet thoroughly once you’ve accumulated all of your results (in the form of.csv files). Even Google isn’t flawless, and it can uncover some new important keywords. Remove any irrelevant keywords using your best judgment.

In the realm of keyword research, what does “relevance” entail? The phrase refers to how closely a keyword relates to the content of your website. Some of the phrases you look up will be far more relevant to your website and the services it provides than others.

Choose keywords that are “realistic”

Following up on the preceding point, the primary debate in your SEO strategy is how well you divide your resources. This is between the correct and realistic keywords.

The “correct” keywords are usually broad and general, such as t-shirts or band t-shirts. Fine-tuning your keywords to be more particular is what transforms them from correct to realistic.

When it comes to omitting relevant terms, be reasonable

Find the sweet spot between moderate competition and relevant keywords by using your judgment. Because of the competition, don’t eliminate an extremely relevant keyword.

Simply keep in mind that SEO is a marathon, not a sprint and that rising for competitive keywords takes time and effort.

Extensive research

On that point, identifying keyword competitiveness is the most difficult component of keyword research. Google’s statistics are primarily focused on paid search rather than natural search. As a result, you can’t entirely trust the Google AdWords tool competitiveness figures.

Final Thoughts | Google Ads Keyword Research For Ecommerce Stores

The first stage in building an eCommerce SEO strategy is to conduct keyword research. When done correctly, it provides important guidance on the techniques and strategies to apply.

Consider doing keyword research from two perspectives: starting from scratch with your own research and then spying on others.

But keep in mind that you’re looking at the proper data. Search traffic alone won’t help you figure out which keywords will result in eCommerce conversions.