The Best Email Marketing Services For E-commerce In 2021

In this article, we will provide a list of the best email marketing services for eCommerce businesses in 2021.

Despite overly confident claims of its extinction, email marketing continues to produce remarkable results for companies across the spectrum—particularly eCommerce.

You manage your email list, making it one of the finest methods to contact customers at a time. This is while organic search and referral traffic is being throttled by search engines and social networks. Thus, it’s no surprise that email marketing is regaining popularity in the marketing industry.

There are a plethora of email marketing options available. We’ll explore the many choices of the best email marketing services for eCommerce. Thus, giving you some idea of which service is ideal for your company.

What is an email marketing service?

An email marketing service is a program that allows you to create emails and send them to those who have signed up to receive them.

An email marketing service is a company that provides email marketing services. Since email services come in a variety of shapes and sizes, it can be a difficult approach to implement for your brand.

We’ll break this down into how it functions to make it easier for you.

Self-service email programs are used by many enterprises. This indicates you may create and send emails, newsletters, and promotional material without assistance.

Although the features of these email marketing services vary, they all offer the same perks, which include:

  • Use design templates or make your own email templates.

  • Keep a list of email subscribers.

  • The owner of the subscriber list can use this to send messages to his or her subscribers.

  • Send an email to subscribers, letting users share their content.

  • Check out the reports and statistics on the emails you’ve sent to see how successful you’ve been.

All solution uses a unique approach to these features, and how they do so can influence your final decision.

You should also be sure that the provider you chose can manage the number you expect. You wouldn’t want a service that maxes out at 5,000 emails per day to 200,000 subscribers. This is if you expect to send 5,000 emails per day to 200,000 subscribers.

Indeed, you’ll want to choose a service that is within your budget. Luckily, plenty of the email marketing platforms we reviewed offer free samples or trials. This allows you to evaluate their usefulness.

The Best Email Marketing Services for eCommerce in 2021


Klaviyo, an email marketing automation, is designed for new or small online businesses.

Its platform is user-friendly and contains the capabilities to assist you to target your audience. Specifically, if you’re just getting started with marketing automation.

This is a user-friendly automation system. Emails can be personalized for everything from customer lifetime value to brand loyalty. Additionally, they can even send out messages based on what customers do.


Even though you’re a newbie to email marketing, you’ve almost certainly heard of Mailchimp.

The company was founded in 2001. They earned a reputation as a must-have email marketing platform for everybody.

It has a user-friendly design that is ideal for small online businesses that want to retain their existing customers and send out fast and easy email marketing campaigns.

Data reporting is where MailChimp shines. You’ll never have to second-guess what works and what doesn’t when it comes to email marketing. MailChimp has all of the information you’ll need to make informed marketing decisions.


Sendinblue is a small-to-medium-sized business email marketing solution. It has robust CRM and automation tools that automate duplicate work.

There’s a selection of templates that you can use to produce stunning email newsletters that captivate readers is one of the key advantages. It also allows you to easily create subscription forms. In addition, it includes pre-built automation processes for welcome sequences, abandoned cart emails, and other tasks.

Furthermore, Shopify stores may benefit from Sendinblue’s amazing capabilities as well. You can, for one, link your Sendinblue account to your customer list and purchase data.


ActiveCampaign is an email marketing solution that has practically everything you need. This platform emphasizes automation. Its primary purpose is to assist users in sending fewer emails while achieving better outcomes.

Autoresponders come standard with ActiveCampaign. But they may be depending on a variety of criteria to make getting back to your clients easier than before. Whenever somebody makes a purchase on your website, for instance, they will receive an email with order data and options to upsell more things.

Furthermore, they also use a customer communications function to deliver you tailored messages directly to your site. As a result, it gives you a more personalized experience.


Omnisend is Shopify’s top-rated email marketing automation tool. It has over 50,000 business users. It has pre-built automation procedures and intuitive, no-code editing to make sophisticated email campaigns simple to set up.

Omnisend has elegant, pausable automated emails for the following:

  • Abandoning the cart

  • Abandonment of a product

  • Subscribers who have recently joined (welcome emails)

  • Customers who are likely to leave

  • Product reviews and feedback from customers


GetResponse aspires to be the simplest newsletter solution with a robust feature set.

That may seem like an unachievable goal, yet they make that happen. The catch is that their prices are noticeably higher than those of their competitors.

From simple A/B testing to custom landing pages, in-depth design testing, and video mail advertising, they have more features than other email marketing systems.

In addition, the landing pages are beneficial since they are a part of the funnel that your customer will go through before making a purchase from your shop. This is a completely new tool for generating traffic.

Keep in mind the top features that help you to get the most out of analytics.


Drip is among the latest email marketing systems, and it compensates for its lack of history by offering a great specialized feature.

The automation process is the niche feature, as you might expect. It’s as if you’re dripping one email at a time, which is how Drip got its name.

Drip is the undisputed king of email marketing automation. Customers can be moved one bit closer to having to check out your store. They can make a purchase they’ll appreciate by using ‘If this, then that’ policies, email campaigns, and workflows.

Furthermore, Drip allows you to create simple rules that trigger automatic responses when a consumer performs an action. You may even set up numerous actions to give yourself complete control over your email experience.

Choosing the best email marketing services for eCommerce business

On a daily basis, new and powerful email and online marketing solutions for small businesses and startups develop. As a result, it is far outnumbering those on our list.

But keep in mind that not only should you look for a solution that is more than just a fantastic email marketing service. But you should also look for a solution that is great email marketing for you. Email software that works for you and your customers, allowing you to increase engagement, sales, and loyalty.

Perhaps, this list has given you some ideas on where to begin. Now is the time to take advantage of those free trials and test the waters.

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